Come often enough and we stop charging you

A founding number — nr. 001 to 500, in the order you sign up

Order ahead, skip the morning queue

Birthday boller, on us — one day a year, yours

A free pastry every 5 visits — baker's choice, not yours

First call on Friday's limited bake

First taste of anything new, before it reaches the counter

Two seats held at the window, Saturdays

Invitation to the baking table — flour provided

Your name on the wall. Small letters. Permanent.